Understanding GA4

A step-by-step guide that tells you everything you need to know about Google Analytics 4

Although the sunsetting of Universal Analytics may seem daunting, it shouldn't be. GA4 provides users with a privacy-centric cross-platform measurement solution that will support future industry & customer demands. As advertisers, we need to understand GA4 and capitalize on the opportunities it presents.

In this whitepaper we cover the three main areas of concern.

 The Difference Between GA4 & UA| Why GA4 Was Created | Why GA4 is Important | plus Top GA4 Tips 

Curated by Incubeta's Global Service Lead: Analytics, Data and BI, Jade Arenstein our guide will help you navigate a post-UA world...

Read the whitepaper now!